This approach almost guaranteed the success of new Zynga games. Reflecting on my tenure as Lead Product Manager at Zynga in 2013, I recall our success with similar cross-promotional events on Facebook. Engaging in tasks within Black Clover M, like daily logins and missions, yields rewards in Garena Free Fire.

This integration allows players to track their progress across both games. Garena has innovatively enabled players to link their profiles in GFF and Black Clover M, an RPG developed by Garena. This success can be attributed to a smart cross-promotional strategy with Garena Free Fire (GFF). In just two weeks, Black Clover M has over 3,210,000 downloads on iOS and 3,050,000 on Android. Let’s embrace these changes and turn them into opportunities! These regulatory shifts could redefine how we monetize and distribute our games. DM me for details (new in 2024!).Īs game developers, it's time to adapt and innovate. Read our in-depth analysis on how you can benefit from these changes in our monthly Monetization Report. Check out our External Payments Toolkit for comprehensive analysis and strategies. The closure of Candy Crush Royalty program highlights challenges, but Angry Birds Friends' Red's Club web store shows a way forward with reduced friction and exclusive offers. Huuuge Casino and VIP programs are demonstrating the power of targeted strategies in the casino market. Playtika is generating 25% of revenue from its DTC platform.

If you do, focus on driving your players there. If you don't have a web store, start building. These changes offer a path to bypass Apple’s and Google’s 30% transaction fees.

Apple: The outcome of Apple’s final appeal will determine whether they must allow apps to link to external payment systems in the U.S. Google: The consequences of Google’s loss in this case will be decided in January.

Digital Markets Act (DMA): Coming into effect in March, this will require Apple and Google to allow external payment systems and third-party app stores in the EU. The Direct-to-Consumer (DTC) landscape is evolving rapidly, and it's crucial for developers to stay ahead of the curve.

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